YouTube TV Daleks to take over Carnaby St

YouTube has launched a traditional press campaign, to promote the 4000 full length TV programmes, including episodes of Doctor Who, now available on YouTube.

The slogan “YouTube’s got TV” will appear on tube trains (naturally), on the side of buses and in newspaper advertisements from today. Later this month in a PR stunt, YouTube is taking over a shop front in London’s Carnaby Street where shoppers will be able to chose TV programmes to watch on huge screens.

“This campaign aims to tell our users that the full-length TV content has now arrived,” said Anna Bateson, the YouTube director of marketing, reported in The Guardian

The number of TV shows available on YouTube has increased significantly following a deal with Channel 4 last month where the two companies share revenue from advertising run around the programmes.

Other programmes available include Peep Show, Derren Brown’s Events, Gordon Ramsay’s F Word and clips from The X Factor and Strictly Come Dancing.

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