Converging unusually with my tech pr orbit today is a beauty sector online pr campaign for Lash Allure MD who offered amateur vloggers a prize of $100,000. Competitors had to say what they would do with the money if they won it with the winner selected by public vote.

The winner has just been announced as 19 year old New Yorker Meekakitty, a rising YouTube comedy star, with 135K subscribers to her channel and close to 2 million views of her posts. Here’s the winning entry:

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