Wild Gymkhana video tops UK viral chart

The latest wild instalment of Ken Block’s ‘Gymkhana’ format race video virals tops the UK viral chart this week.

Gymkhana THREE, part 2, ‘ultimate playground’ features DC shoes founder Ken Block on a skillful joyride around an urban/rural course climaxing in a sequence where he literally ‘donuts’ the tyres off his Fiesta.

While the appeal is slightly lost on me – I thought he should drive slower around the obstacles so his tyres wouldn’t wear out and he would save petrol – the Gymkhana series of 7 videos have proved extremely popular with more than 70 million views online and received numerous awards. The Gymkhana TWO video was named one of Ad Age’s “Top 10 Viral Ads of All Time””,

The social media stats show 545k+ Facebook shares, almost 15k Tweets and a massive 21+ million views on YouTube.