Which retailers have the strongest social media presence?

UK retailers are continuing to grow their presence on social media sites a new study has revealed, with Topshop’s social media strategy appearing to be working best if followers and fans are anything to go by.

In terms of Facebook presence, fashion brands in general dominate the top ten. Topshop ranks highest with more than 1.3 million followers – a figure which could be largely down to a savvy content strategy. Its Facebook page is updated regularly enough to maintain fans’ interest, but not so often that they feel bombarded.

Topshop has also appealed to the most Twitter followers, with its account getting the balance of new product news and chat just right. As with its Facebook page, the frequency of updates seems bang on.

In terms of attracting new followers, however, it is Amazon and ASOS that stand out in this study. Online fashion retailer ASOS has attracted 135,000 Facebook fans since January and now boasts an impressive 556,314, coinciding with the launch of its f-commerce store this January.

Amazon is enjoying particular success with Facebook marketing across the pond, where 700,000 fans now like its US page.

The econsultancy blog attributes much of this growth to tempting weekly sweepstakes, which users enter by simply hitting the like button.

Another way to crack Facebook marketing is to get creative with landing pages. Colourful, interactive landing pages draw users in, entice them to click like and thus expand brand visibility on the social network. River Island’s landing page is a superb example, featuring competitions to lure followers and a prominent call to action pointing clearly to the like button.

Figures in this blog are courtesy of new Social Benchmark Study by eDigital Research.