What’s stopping marketers using social media?

An emarketer report earlier this year revealed a high level of interest in social media tools with 87% of US marketers saying they intended to use them next year. Why the wait? The reason is perhaps explained by their latest report revealing that 37% don’t know where to start. They could ask their agencies but then 31% of them don’t know either.

Social media marketing requires strategic thinking, joined up content and an understanding of the fast moving new channels. You need to be  part geek, marketer, pr, brand manager, creative and search engine optimiser. It will take a while before the people structures, particularly in large organisations catch up. Meanwhile, consider outsourcing to us..