Volvo launch new S60 on Facebook only
Posted by Ross Furlong, 05/01/10
First Pepsi drop their Super Bowl TV ad slot for the first time in 23 years, preferring to create dialogue through a new website www.RefreshEverything.com, now Volvo has launched the first video of its new S60 model on its Facebook page only, ahead of it’s official debut at the Geneva Car show in March. Here it is:
Ross. I think what’s even more impressive than the online launch is the amazing video of the blind artist creating his impression of the new car. A very clever piece of social media.
http://www.facebook.com/Volvo?v=app_4949752878&ref=search