Video killed the SEO star

While video didn’t quite kill the radio star, as the Buggles No1 hit predicted 30 years ago, it certainly diluted the influence of stations like Radio 1, fallen from its 20 million listener, late ’70′s peak to around 11 million today.

Google’s introduction of You Tube into video search results a year after it acquired the online phenomenon, could turn out to be the event that triggered a similar decline in text led SEO.

Video SEO will suit some businesses better than others.  If you put ’motivational speaking’  into a Google web search today, two videos of Peter Bland and Ruben Gonzalez appear, naturally enough, what better format to promote motiovational speaking. The textual results around them look bland in comparison.

Video content does pose some challenges though. It needs to be professionally filmed and edited and the content should be interesting, well scripted with ideally some greenscreen graphics. It’s an investment, but one that will pay off for organisations willing to try something new.