US goes wild for Toyota minivan viral – why?
Toyota has hit viral gold in the US with ‘Swagger Wagon’ its latest video in a comedy series for the Sienna Minivan. A top five shared video in the US charts for over a month, it’s closing in on 5 million views – for a minivan!
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It’s a mystery to me …. I found the advert tedious. Also, what defines “success”, it could have 50,000,000 views but unless it equals more sales it’s somewhat meaningless to Toyota.