Twitter users are most influential online
While only 14.6% of internet users are Twitter users, they are by far the most active content generators and primarily want product updates from the brands they follow, a new survey has found.
According to ExactTarget, daily Twitter users are about three times as likely as internet users on average to upload photos, four times as likely to blog, three times as likely to post ratings and reviews, and nearly six times as likely to upload articles.
“Consumers active on Twitter are clearly the most influential online,” explained ExactTarget’s Morgan Stewart “What happens on Twitter doesn’t stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is unrivaled—it’s become the gathering place for content creators whose influence spills over into every other corner of the internet.”
The study also established that brand information is top of Twitterer’s wish list, closely followed by discounts and sales.
(source eMarketer)
I love the chart on why people use Twitter. This is great information especially for companies and people who think Twitter is over-rated. Perhaps, but great rationale for getting to the ‘early adopters’ and influencers.
Thanks Jackie, supports the idea of Twitter’s role being to spread the word about content. A sort of viral signpost.