Toyota’s blog creates 50% of traffic

Interesting to read that in these difficult times for motor manufacturers, Toyota has focussed on social media for the launch of the new prius campaign, ‘putting the blog at the heart of the campaign’ according to New Media Age this week.

Toyota’s Head of Digital Simon Rutherford estimates that the  blog attracts 50% of traffic to the Prius section of the main site and is considering extending the blog to other models.