Toyota Yaris social media advocates quake in their boots

Posted by Ross Furlong, 12/11/09

A social media strategy meeting expertly lampooned, the advocates quaking as they fear the wrath of the old guard, referencing the Toyota Yaris Australia pitch where five agencies have been given $15,000 each to show what they can do with social media.

Tags: | Category: PR, social media

2 Comments

  1. Sandlines says:
    12 November 2009, 15:27 hs

    Terrific stuff, Ross.

    But you should see his reaction to these damn parodies – http://fwd4.me/3zX

  2. 15 December 2009, 11:40 hs

    [...] the subtitled, wartime lampoon of Toyota’s agency competition to create a video for the Yaris, there’s a line saying [...]

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