Top ten brands using social media revealed
New data on the world’s most popular consumer and media brands has been released by Famecount, a media measurement service to aggregate online popularity across multiple social media channels.
Starbucks was found to be the world’s most popular consumer brand with 7.4 million Facebook fans, 901,925 Twitter followers and 6,509 YouTube subscribers resulting in a Famecount index of 69.7 percent.
Coca-Cola ranks two (53.8 per cent), followed by the whole Foods Market (48.4 per cent), and Skittles (48.3 per cent) with food and drinks brands accounting for 6 of the top 10 worldwide consumer brands.
The highest ranked non-food & drinks consumer brand is online shoe and clothing shop, Zappos.com, with a Famecount index of 46.3 per cent. Red Bull, at 47.3 per cent, is the only non-US brand to make the top 10.
“It is interesting to see established offline brands perform so strongly.” said Daniel Dearlove of Famecount, “ Social networks are helping them to tap into wider audiences and strengthen communications with existing consumers.”
No surprise that Starbucks is at the top of the list. The different emphasis placed by each brand on the different platforms is worth noting. Coca Cola and Skittles are barely active on Twitter by comparison to their Facebook activities. For Zappos and Woot it is the complete opposite.