Tiger’s agent wins PR BIMBO award 2009
Tiger Woods’s agent Mark Steinberg has won the annual PR BIMBO award for ‘dumb public comments’, awarded by Dallas based agency, Spaeth Communications. In this case, it was what he didn’t say that won him the award.
‘The purpose of the BIMBO awards” says the company, ‘is to remind people that communication is strategic and can have a very real impact, In this instance, Tiger’s lack of communication has cost him his reputation and millions of dollars in endorsements.’
‘Team Tiger earns a failing grade on handling the crisis at Tiger’s house. He didn’t say anything for days, and then had mealy mouth, whiny comments about “transgressions” and “personal sins” on his website. His team also failed at communicating with their key audiences, Tiger himself, and helping Tiger communicate with his key audiences.
“This wasn’t ‘managing’ Tiger’s career,” said Merrie Spaeth. “This was criminal mismanagement. Professionals are hired for their experience and advice, even when the client doesn’t want to hear it.”
Last year’s BIMBO winner was Bear Sterns Chief Executive, Alan Schwartz, who said, in the week the bank was rescued from insolvency by JP Morgan, “we don’t see any pressure on liquidity.”
The silence was deafening and by the time Mr Steinberg got around to a rather weak damage limitation the cat, or rather Rachel, Jaimee, Kalika, Jamie, Mindy, Cori, Holly, Joslyn, Loredana, Julie and Theresa to say nothing of Mrs Woods, were all out of the bag.
Tiger Woods needs the services of the Clinton’s spin team.
Research discovered that Hillary Clinton’s great-great uncle, Remus Rodham, was hanged for horse stealing and train robbery in Montana in 1889.
The only known photograph of Remus shows him standing on the gallows. On the back of the picture is this inscription ” Remus Rodham; horse thief, sent to Montana Territorial Prison 1883, escaped 1887, robbed the Montana Flyer six times. Caught by Pinkerton detectives, convicted, and hanged in 1889.”
Hillary Clinton, the new US Secretary of State, was e-mailed this for her comments and her staff sent back the following response;
“Remus Rodham was a famous cowboy in the Montana Territory. His business empire grew to include acquisition of valuable equestrian assets and intimate dealings with the Montana railroad. Beginning in 1883, he devoted several years of his life to service at a government facility, finally taking leave in 1887 to resume his dealings with the railroad . Subsequently, he was a key player in a vital investigation run by the renowned Pinkerton Detective Agency. In 1889, Remus passed away during an important civic function held in his honour, when the platform on which he was standing collapsed”.