Ten Bad Habits of Unsuccessful Twitter Marketing

Posted by , 27/03/12

Ten Bad Habits of Unsuccessful Twitter MarketingOne of social media’s brilliant, but less talked about benefits is the ability to make you look, well, a bit inept. In particular, Twitter has more social codes attached to it than a Jane Austen novel.¬†From my travels around the Twittersphere, here’s my top ten tweeting faux pas:

1) Set yourself up with a Twit Validation account – this will ensure that other twitterers really know you are a twit.

2) Set up an automated reply that pretends to be personal – to make your followers feel really special.

3) Follow 10 x as many people as are following you – @desperate #clearlyunpopular.

4) Block retweet 10 article links at 9.11 am.

5) Tweet a link to a page that’s behind a paywall – how annoying is that?

6) Include a bio that says OMG or Bubbly or Martial Arts Fan – Twitter is not a dating site.

7) Use a profile picture taken at the Christmas office party.

8 )Never reveal anything remotely personal, ever.

9) Make every @someone tweet a sales pitch.

10) Tweet when drunk or angry (unless you’re Giles Coren, in which case, bravo).

Do you have any Twitter bug bears? Let me know in the comments section.

Tags: | Category: Twitter


  1. 27 March 2012, 13:09 hs

    11) Tweet same old stuff you always do on holidays like Christmas, Easter, and New Year. (Helllooo, do you know what day it is, auto-tweeter?)

    12) Misspellings, unless you reduced “you” to ‘u’ on purpose to stay under 140 characters.

    13) Use the generic ‘chicken egg’ as your profile photo.

  2. 28 March 2012, 13:13 hs

    14) people thinking Twitter is a magical tool that will automatically when them buckets full of new business

    15) anyone calling themself “guru” “evangalist” or other such hyped up claims

  3. Liton Ali says:
    29 March 2012, 13:34 hs

    When more than 10% of your tweets are pictures of/tweets about your meals. Unless you work in food of course.

  4. 29 March 2012, 15:03 hs

    16) ‘Social Media Trainers’ who demonstrate loudly via their Twitter feeds just how inept and clueless about they are about online marketing.

  5. 28 May 2012, 23:19 hs

    17) when people don’t get back to you or say thanks for a #ff or RT you helped out with (unless you have as many followers as Lady Gaga). It’s just good manners.

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