Posts Tagged ‘YouTube’
YouTube crowdsources Ridley Scott movie
YouTube has announced a film project in collaboration with Ridley Scott & The Sundance Film festival to make a movie created from public video submissions.
YouTube describe the “Life in a day” project as: ‘a historic cinematic experiment that will attempt to do just that: document one day, as seen through the eyes of people around the world.’
Posted by David Greaves , 07/07/10,
Johnnie Walker online video wins international ad prize
BBH London won Best in Show at the 35th One Show awards last night for this six minute online video for Johnnie Walker whisky starring Robert Carlyle:
Tories hijack ‘YouTube vote’ on election day
The Conservative party has circumvented the ban on party broadcast advertising during election day, booking the main ad unit on YouTube’s home page from midnight to 10 pm tonight, when polls close.
The party aims to harness the emotive power of broadcast media to influence UK YouTube viewers, estimated by ComScore (Feb 2010) to be streaming 88 million videos a day, though how many access the site via the home page remains unknown.
The move is also calculated to block any of the other parties from similarly hijacking the ‘YouTube vote’.
“Our YouTube homepage ad on polling day lets us take our message of change to millions of people – ensuring we’ll be the only party reaching a mass audience online,” a spokesperson for the Conservatives said.
Online video views up 37 percent in UK
Online video views in the UK are up 37%, climbing from 4 billion to 5.5 billion views, according to comScore’s latest video matrix report.
YouTube continues to be a chief driver, with Google sites overall up 17%, though comScore has noticed a trend towards longer format video viewing in the UK, something also seen in the US, with views of BBC sites, for example, up 143% on last year.
“In particular, we’ve seen eyeballs move towards the online channel to watch more long-form, professional video content, such as popular broadcast network TV shows” says comScore director Mike Read.
Some marketers are keen to exploit the growth in video viewing, Reckitt Benckiser, owner of brands including Nurofen, Finish & Calgon is doubling spend on online video to $40 million this year, according to a report in Ad Age.
Old Spice dominates viral video chart
Iconic ’70’s aftershave Old Spice, continues to dominate Ad Age’s viral video charts with positions one and four, while their creative agency, Wieden & Kennedy are also authors of the very clever Tiger Wood’s Nike ad at number two. NMA’s UK viral chart has the latest, ‘Will it blend?’ at the top – ipad version. Here’s all four for Friday:
YouTube founder says the future is about ’stickability’ and convergence
Chad Hurley, one of the founders of YouTube predicts that the next five years for the site will be all about “stickability” and convergence of channels.
In order to encourage people to stay on the site for hours rather than minutes, he says, “we need to create a much more seamless experience across devices.”
Interviewed in The Telegraph, Hurley says “People think about the world of TV and the world of online video as being different ways to distribute video, but what happens when every TV is connected to wi-fi with a browser? What does that mean for your distribution opportunities? And these budgets dedicated to digital online – that proportion spent on video versus the big dollars that are being spent against TV – what happens when those worlds collide and is it just one thing? That is what we envision.” Read the rest of this entry »
Lady Gaga’s ‘Bad Romance’ most watched YouTube video of all time
Lady Gaga’s ‘Bad Romance‘ is now the most watched YouTube video of all time, with 180 million views, overtaking the home video phenomenon “Charlie bit my finger.”
Last month Gaga became the first artist to break a billion views on Vevo/YouTube with the combined views of three hits -’Poker Face’, ‘Just Dance’ and ‘Bad Romance’.
Lady Gaga breaks one billion video views
Lady Gaga has become the first artist to break a billion views on Vevo/YouTube reports Mashable, the combined views of three hits -“Poker Face” (374,606,128), “Just Dance” (272,941,674) and “Bad Romance” (360,020,327).
Her latest release, “Telephone” a 9 minute epic co-starring Beyonce is already up to 23 million views on Vevo. I find it strangely compelling, not so much the music as the visual imagery – the police tape bikini is a bit special..
Audi sends up Toyota recall in YouTube viral
An ad made by Audi to promote its electronic car concept e-tron, which appears to send up Toyota’s accelerator problem, has become a YouTube sensation with 500K views.
Audi admits, in a report by Brandchannel, that they did make the viral called ”Toyota lawnmower recall’ but that it was released in September, before Toyota’s recall of some eight million vehicles worldwide.
The Toyota related title was allegedly added by an anonymous party more recently.
However, Audi does have a history of competitive advertising and recently took aim at BMW with ‘Friendly Competition‘ in which Audi capitalises on independent comparison road tests that found in their favour.
Our guess is the headline is the work of some online wag, part of a long tradition of advertisements being deliberately adapted or taking on a comic dimension in the light of new events – Tiger Woods print ads a recent example.
