Toyota has hit viral gold in the US with ‘Swagger Wagon’ its latest video in a comedy series for the Sienna Minivan. A top five shared video in the US charts for over a month, it’s closing in on 5 million views – for a minivan!
While official Fifa sponsor Coca Cola has been fighting it out with unaffiliated arch rival Pepsi in the World Cup viral video stakes for the last 3 months, with 853K and 670K views respectively, Nike’s ‘Write the future’ has stormed through to 15m views in just 3 weeks. Carlsberg with 561K and Puma 390K rank fourth and fifth. Here they are:
Iconic ’70′s aftershave Old Spice, continues to dominate Ad Age’s viral video charts with positions one and four, while their creative agency, Wieden & Kennedy are also authors of the very clever Tiger Wood’s Nike ad at number two. NMA’s UK viral chart has the latest, ‘Will it blend?’ at the top – ipad version. Here’s all four for Friday:
During an average PR week, there’s usually a journalist somewhere moaning online about how PR people pitch to them, typically large attachments that crash in-boxes, irrelevancy or email box bombing.
No doubt you could hear the same number of moans from PR people about journalists, tales of junior account handlers reduced to tears, staggering arrogance, but of course you don’t, because you don’t bite the hand that feeds your client’s stories into the marketplace, you bite your tongue instead.
Having said that, it’s understandable that journalists may occasionally crack under an onslaught of badly researched pitches, inspiring no doubt this funny send-up of a silicon valley start-up PR embargo. I shouldn’t laugh, but I did.
