Posts Tagged ‘Twitter’

Shane Warne, an unlikely consumer hero has spoken out for the oppressed air traveller everywhere in eight vitriolic tweets sent from his first class British Airways seat on Friday night.

Flying to a poker tournament in Las Vegas from London, Warne blasted the seating plan, the broken air conditioning, the pilot’s constant interruptions, but had the greatest beef for BA’s cabin staff:

“Look I’m very lucky to travel first class, but the way British airways have spoken to the people and treated everyone, is a disgrace..”

“They spoke to this young family in front of me like they were criminals, they where traveling first class to, so rude and abnoxious”.

The influence of Warne’s comments is expanding exponentially, from his 116K followers on Twitter, to the electronic Telegraph’s 3m+ unique users and a similar number on Mashable’s worldwide readers. Pretty soon the incident will be famous and BA’s reputation will sport another sizeable dent. Read the rest of this entry »

According to the Hay Festival’s competition to find the most beautiful tweet ever tweeted, announced by Stephen Fry it is this, from a Canadian Marc MacKenzie:

“I believe we can build a better world! Of course, it’ll take a whole lot of rock, water & dirt. Also, not sure where to put it.”

Organisers of the festival that said the definition of the most beautiful tweet fell into a number of different categories, including the most eloquent, most evocative or the best pun.

Entrants were sent to Hay Festival’s Twitter account.

Tweets short-listed included SyfretJ’s “The blackbird’s tweet is fairer yet than all man can muster” and “Beauty is in the mind of the retweeter” by TheEponymousBob.

Source: BBC News

Jimmy Choo has pioneered a location based social media campaign around London, using Foursquare, Twitter & Facebook to promote their new trainers.

The concept, developed by FreshNetworks, is that you can follow a pink bag of Jimmy Choo shoes around a variety of smart locations in London, and if you manage to intercept them, they’ll give you a pair of trainers free.

While Foursquare is relatively unknown in the UK compared to the US, the resolutely upmarket locations are also posted on Twitter & Facebook and have ranged from Harvey Nichols and Sloane Square to the inside of a Bentley.

The ‘CatchAChoo’ campaign currently has 408 Facebook friends, 825 Twitter followers and around 585 Foursquare friends. No doubt the most marketing benefit is to be had from publicity about the campaign itself, which has been reported over the last couple of days. Read the rest of this entry »

Twitter is the preferred tool of marketers, closely followed by Facebook, a survey by online business magazine, SocialMediaExaminer.com has found.

The 2010 Social Media Marketing Industry Report, which canvassed opinion from almost 2,000 marketers, indicated that 88% of marketers use Twittter, while 87% use Facebook.

In third place was the online professional networking platform, LinkedIn, with 78% usage while 70% used blogs. Online video sites such as YouTube had the next-highest usage rate, at 46%.

An earlier version of this survey, released in 2009, found that blogs were in second place at 79%, and Facebook in fourth place at 77%. This would suggest that Facebook is growing in popularity for marketing and PR purposes. Another interesting finding was that men were significantly more likely than women to use YouTube or other video marketing tools. Read the rest of this entry »

Twitter has long kept secret the number of its registered users, reports Adweek, however the figures were finally revealed at the company’s Chirp Conference on April 14, along with a few other key stats:

The use of LinkedIn for B2B sales prospecting has increased by 47.8% since last year, according to US research from OneSource, reported in Emarketer.

Around 20 percent of those polled were also increasing their use of  blogs, Facebook and Twitter for prospecting purposes, though the overall majority still do not use social media for prospecting.

The most popular approach for gaining qualified leads remains outbound prospecting, which was rated 3.7 out of five for effectiveness, followed by the company website (2.9), inbound calls (2.6), email campaigns (2.6), shows & events (2.5), social networking (2.1) , direct mail (2.1)  and webinars (1.8).

In January Hubspot research showed that 45% of US companies who have used LinkedIn for marketing had acquired a customer through the site. Company blogs were considered effective for 43% of respondents, while Twitter for 38%  and Facebook for 33%.

Starbucks’ 6.5 million Facebook fans are worth the equivalent of a $23.4 million annual media spend, according to calculations by social media specialists Vitrue, reported in Adweek.

The firm has worked out  that, on average, a fan base of 1 million translates to at least $3.6 million in equivalent media over a year, or $3.6 per fan.

Vitrue arrived at its $3.6 million figure by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month.

Vitrue analysed Facebook data from its clients’ 41 million fans and found that most fans yielded an extra impression. That means a marketer posting twice a day can expect about 60 million impressions per month through the news feed. Read the rest of this entry »

An interesting statistic has been uncovered by Adam Clyne in his PR Week blog, that shows only 22% of PR Week’s Power 100 list actively use Twitter. Clyne suggests five possible reasons for this:

1. The PR Industry is out of touch – and has been slow to embrace social media.

2. Social media is not the remit of the PR industry and is the realm of digital agencies.

3. The top 100 is more likely to consist of ‘older’ practitioners and business leaders – whose expertise lie in traditional media and may not have time to Tweet – but their staff may be fully engaged in social media and their companies are running effective campaigns.

4. Twitter is not for everyone.

5. Twitter may not be that important.

My view is that 1 & 3 are the most accurate and related. The profile of most PR agency CEOs suggests Twitter is something their kids are more likely to use than they themselves.

I remember talking to the MD of a sizeable advertising agency a couple of years ago and he seemed almost quite proud to state that he wasn’t interested in Facebook, didn’t use it. The implication was that he considered himself too senior to have to worry about it. The same is probably true of many PR agency CEOs

Sarah Brown, who remains the UK’s most powerful political Twitter voice with 1.1 million followers, posted a video on YouTube yesterday to explain how she will use her Twitter account now the election has been called.

While she says “I’m not really going to change anything” continuing to report on her day as usual, she also says “of course I’m going to be out there campaigning to re elect a Labour government.”

The message seem to be that while there will be no overt political messages contained in her daily tweets, she will still be looking for ways to bolster the PM’s campaign, perhaps explaining the appearance of several photos of Gordon kicking off his campaign via Twitpic yesterday.

It may be that the prime minister’s wife may bring her Twitter power to bear in pictures rather than words in the run up to the election, using a sort of Twitter enhanced photojournalism approach to electioneering.

The one above titled “only quiet moment of the day as Read the rest of this entry »