Unilever chief believes PR is key to social media success

PR may become the fastest-growing focal point of marketing services for Unilever in the years ahead, according to a speech given by Unilever Chief Marketing Officer, Simon Clift this month.

Clift was talking about the impact of social media on brands at an Ad Age conference in Ohio. With brands now ‘owned by consumers’  who discuss them online, Clift predicts companies  need to be far more proactive in talking about what they stand for.  More »