While Belgium and Germany won the highest quantity of awards (49) at the European creative advertising awards Eurobest at the weekend (France 35, UK 32), France certainly had the quality, BETC Euro RSCG, Paris winning the TV Grand Prix with this masterful reworking of a comedy standard – “The Closet”
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The Webby Awards top ten most influential internet moments of the decade, released yesterday has 2006 as the year the online video revolution started “flooding cyberspace with an array of professional and not-so-professional videos” and a quick spin around You Tube this morning confirms that there’s still either TV production quality footage or amateur goofing around, with not much in between.
At the professional end, Stella Artois has dropped back four decades, to 1963 with an eight part, faux retro online TV show to push its green credentials – Le Recyclage de Luxe Show, created by Mother and marketed through Facebook and Twitter. As we’re now watching an average of 10.8 hours of online video a month, according to Comscore and good content is now sprayed around freely on social networks, the days of a predominantly You’ve-been-framed-Tube may be drawing to an end.
IKEA launched their new Malmo store via Facebook this autumn, setting up a profile for the store manager Gordon Gustavsson, who regularly uploaded images from the store. The clever part was that items of furniture were given free to the first person to tag their name to a product in the image. Created by Swedish agency Forsman and Bodenfors
A new US study has found that 29% of chief marketing officers have a working social media policy in place.
26% say they have one, but it’s not followed within the company while a further 31% say they are still developing a policy.
The research from peer networking group, the CMO Club, suggests companies are struggling to create social media marketing policies internally.
Budgets for social media are also scarce with nearly 85% of top marketers spending less than 10% of their budgets on social media, and non-traditional communication channels.
Pete Krainik, from the CMO Club, says online marketing is now brand critical, as push marketing gives way to pull. More »
In a dream last night I got up as usual to write my morning blog and found that the toaster had integrated with Twitter and my favourite coffee mug was streaming LinkedIn status updates. Rubbing my eyes I pulled a cereal bowl out of the cupboard and an Outlook message flashed up at the bottom of it saying 1 Reminder – you need to get out more.
OK, my dreams are not that interesting but it does seem social media is infiltrating everywhere at the moment, building influence through strategic alliances – LinkedIn and Twitter, Xbox and Facebook and now, potentially the real game changer for businesses, LinkedIn and Outlook. More »
A new survey from Weber Shandwick reveals that while 73% of Fortune 100 companies have registered an average of 5.5 Twitter accounts, three quarters are not used very often, which in Twitter terms is as good as saying, they’re not being used at all.
The Twitter accounts had a variety of purposes, newsfeed 26%, brand awareness 24%, sales 16%, thought leadership 11% and customer service 9%.
More than half are described as having ‘no personality’ meaning they are faceless corporate accounts rather than ones with human advocates and 11% were placeholder accounts designed to prevent brand jacking.
If, as WS suggest, Twitter should be viewed as ‘an uber corporate cocktail party’ it would seem these businesses are all dressed up with literally no idea where to go. Even if they found the party, possessed of ’no personality’ they wouldn’t be very popular anyway. More »
The last entry to the actual live competition (as opposed to Thursday’s spoof) to win Toyota Australia’s social media business for their Yaris model has been submitted by Iris:
Stephen Fry who almost quit Twitter last month is about to exceed one million followers. He needs only about 9000 more to blast through the Twitter sound barrier into the realm of the extraordinarily well followed. The average number of followers is 126
In so doing he’s moved ahead of Sarah Brown, currently on 941K who briefly overtook him in October prior to the Labour party conference.
A million followers still won’t make him the UK’s most followed celebrity however, that position is (probably) still held by Lilly More »
A social media strategy meeting expertly lampooned, the advocates quaking as they fear the wrath of the old guard, referencing the Toyota Yaris Australia pitch where five agencies have been given $15,000 each to show what they can do with social media.
