Posts Tagged ‘social media’
What’s stopping marketers using social media?
An emarketer report earlier this year revealed a high level of interest in social media tools with 87% of US marketers saying they intended to use them next year. Why the wait? The reason is perhaps explained by their latest report revealing that 37% don’t know where to start. They could ask their agencies but then 31% of them don’t know either.
Posted by Ross Furlong , 04/09/09,
The best online PR campaign in the world
I must confess myself in awe of the PR campaign that saw the UK’s Ben Southall installed as winner of Tourism Queensland’s ‘Best job in the World’ competition. The agency Hill Balfour Synergy had a very small budget yet managed to create enormous worldwide coverage.
The real cleverness of it, beyond the initial concept seems to lie in the second stage where candidates were asked to submit a promotional video to a voting site and carry out their own publicity. The leading competitors in each country were given some PR advice over the phone it seems and encouraged to ring up radio and tv stations to campaign for votes.
