Around about this time on Friday, I was blogging about the Sarah Brown Twitter coverage in The Guardian and noticed that her blog followers had overtaken Stephen Fry’s so I made that the headline and posted it just before nine.

Within three hours it had been taken up by most major UK portals, The Telegraph, The Guardian, The Sun, The Daily Mail, Metro, BBC, Yahoo, MSN, Sky plus a raft of tech blogs in the UK and as far as the US and India. Radio 5  live also picked it up and I was interviewed on their Saturday morning show (43rd minute on the iplayer time bar).

So, if anyone is still wondering what sort of publicity benefits blogging and social media might have for their organisation, feel free to contact me, I now have several million reasons to bend your ear with.

In political terms, Sarah Brown’s rise on Twitter could be significant. As Andy Beckett points out in today’s Guardian article ‘Can Sarah Brown rescue Labour?’ (including the odd comment from me) she now has 15 times the membership of the Labour party following her.

Although the content is deliberately not party political, she is effectively pressing voter flesh online, as she did in person at the Glenrothes by-election to great effect.

The Conservatives’s top Twitterer by comparison is probably Boris Johnson with 48K followers (the official conservative Twitter has 13K ) while the Lib Dems have 5K.