Social media good for recruitment
Posted by Ross Furlong, 11/09/09
A new white paper from US ad agency Russell Herder and Ethos Business Law reports that 69% of of marketing and HR executives think social media a good tool for recruitment. They also thought it was good for customer service (64%) and 48% thought it improved company morale.
Unlike UK marketers (see yesterday’s blog) 8 out of 10 US execs see brand and relationship building as the main benefits of social media though there was cross-pond agreement on social media’s opacity with 51% fearing they don’t know enough about it.
I must confess myself in awe of the PR campaign that saw the UK’s Ben Southall installed as winner of 