Social media good for recruitment

A new white paper from US ad agency Russell Herder and Ethos Business Law reports that 69% of of marketing and HR executives think social media a good tool for recruitment. They also thought it was good for customer service (64%) and 48% thought it improved company morale.

Unlike UK marketers (see yesterday’s blog) 8 out of 10 US execs see brand and relationship building as the main benefits of social media  though there was cross-pond agreement on social media’s opacity with 51%  fearing they don’t know enough about it.

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The best online PR campaign in the world

I must confess myself in awe of the PR campaign that saw the UK’s Ben Southall installed as winner of Tourism Queensland’s ‘Best job in the World’ competition. The agency Hill Balfour Synergy had a very small budget yet  managed to create enormous worldwide coverage.

The real cleverness of it, beyond the initial concept seems to lie in the second stage where candidates were asked to submit a promotional video to a voting site and carry out their own publicity. The leading competitors in each country were given some PR advice over the phone it seems and encouraged to ring up radio and tv stations to campaign for votes.

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