Tag: PR
In a post on her blog on Thursday, Susan Moskwa, Google’s Webmaster Trends Analyst recommends proactively publishing “useful, positive information” to gain control of your business (or personal) online reputation.
Moskwa’s comments come in the context of dealing with negative online publicity and in 2009, it’s still the case that most businesses only think of online reputation when something goes wrong. It’s the online equivalent of crisis PR.
Other companies are taking a more considered approach, combining elements of search and editorial planning to ensure that their online reputation matches their brand values. More »
Andy Bond, Chief Executive of Asda outlined his new vision for a “transparent” business yesterday, “run for the consumer by the consumer” including web cams of the farms where Asda’s milk and carrots come from and a team of bloggers recruited to tell shoppers about the business, rather than “a bunch of PR consultants” said Bond.
Bond has labelled his new way of doing business as “democratic consumerism” drawing comparisons with President Obama’s politics, “offering openess, transparency, collaboration and dialogue”. More »
In their latest marketing offensive against dwindling sales, Starbucks has announced an iphone application with a barcode feature enabling iphone owning coffee fans to pay with their handset.
It won’t make much impact in the UK just yet as it’s on trial at just 16 stores in Seattle and Silicon Valley, but boy the headlines, 93 stories on UK Google already. This begs the question, should the money for iphone app development really come out of the PR budget?
Such is media interest in iphone applications and Twitter, More »
I truly think Scots are taking over the world, they’re everywhere. Gordon Brown, Susan Boyle, my girlfriend, the plumber yesterday and then of course there’s Mashable, the incrediably successful social media guide with 1.5 million twitter followers and 254,000 RSS feeds - made in Scotland, from servers.
Mashable has just posted their top 5 business blogging mistakes and already has 17 comments. So foolishly I’m going head to head with my own. Come on big man, let’s see what you’ve got (cue Victorian boxer type shuffle and arm movements). More »
Freedman International has appointed Furlong PR to a wide ranging online brief including blogging, social media and SEO.
Freedman, who specialise in global marcoms implementation, is switching from traditional to online PR in a bid to interact more closely with their international audience of marcoms professionals who use Freedman to design and run pan-regional brand campaigns. More »
Tower Bridge’s official Twitter, set up to alert tourists to when the world famous bridge will be ‘lifting’, has triggered a surreal competition for attention from a neighbouring bridge.
ImLondonBridge, purporting to represent the interests of Tower’s non-lifting rival, has been poking fun at the repetitive nature of TB’s tweets which plot the daily passage of high masted boats, e.g., More »
A new white paper from US ad agency Russell Herder and Ethos Business Law reports that 69% of of marketing and HR executives think social media a good tool for recruitment. They also thought it was good for customer service (64%) and 48% thought it improved company morale.
Unlike UK marketers (see yesterday’s blog) 8 out of 10 US execs see brand and relationship building as the main benefits of social media though there was cross-pond agreement on social media’s opacity with 51% fearing they don’t know enough about it.
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Corporate blogging? MAD not to.
..long live the new PR - or so said the founder of online news distributor Ulitzer, Fuat Kircaali in his blog yesterday. Well I guess that should be taken with one or two anti agenda inflamatories but one thing he said deserves a separate quote:
“Tomorrow’s (and I mean tomorrow, not the next decade) marketing game will be played on professional corporate blogging platforms. The companies with the largest number of well-read and respected corporate bloggers will win the marketing and propaganda games. Larger companies will need larger armies of corporate bloggers.” More »
When the Romans left the British Isles in the 5th century, we entered a period called the dark ages, apparently, where we were in danger of losing all our accumulated knowledge, if it hadn’t been for the monasteries – and that’s all I know about that until I’ve watched Dan Snow on BBC4 later.
It’s enough information though to reason that we have recently emerged into a new light age, where all the world’s accumulated knowledge is just a click away.
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