Posts Tagged ‘online video’
Online video a priority for marketers in 2010
Online video is the top marketing priority in 2010, ahead of email and search, according to a new survey from US based TurnHere.
The top reasons for video include: branding (60%), exposure on sites like YouTube (54.7%), and viral content (48%).
Professionally produced content was overwhelmingly favored over user generated, 83.5% of respondents already using online video in their marketing efforts in one form or another.
90.7% of respondents are likely or highly likely to use online video in their marketing efforts in the next 12 months, the survey found.
Apple has certainly been busy with video, with the latest in its PC vs Mac films ‘Broken Promises’ released yesterday, taking aim at Microsoft’s launch of Windows 7 which was brought forward 24 hours because of the postal strike. I bet their PR agency appreciated that. Read the rest of this entry »
Posted by Ross Furlong , 23/10/09,
Video content increases email marketing clickthrough 100%
..at least. Research in May from Forrester suggests video content boosts email click-through 2-3 times and that’s an average – the best videos are off the scale.
It’s not really a surprise, what with online video traffic increasing 178% year on year (Econsultancy) and our tolerance for promotional video – 70% of Europeans don’t mind video ads (according to Tremor Media) – the only surprise is that more companies aren’t doing it.
As with email marketing, one of the main hurdles is not cost but time. Creating good video content is not expensive but it certainly does take time. It needs outsourcing to a video maker, as does email marketing, suggests Dela Quist of Alchemy Worx in this video.
Conservative party campaign site mirrors Obama’s
The new Conservative party campaigning website, launched on Friday looked like a dud when I first arrived on its blue blog page (the one my Google search landed on). Its main purpose seems to be to tutor Tory campaigners via a You Tube video on how to conduct a telemarketing campaign from home.
So here you have the odd scencario of one of the newest and most popular marketing channels – video, being used to organise undoubtedly the least popular and most old school marketing channels - cold calling.
This only added to my growing suspicion that political parties think online marketing is a type of intranet for posting information and instructions to the party machine rather than an engagement tool for reaching voters. Read the rest of this entry »
The best online PR campaign in the world
I must confess myself in awe of the PR campaign that saw the UK’s Ben Southall installed as winner of Tourism Queensland’s ‘Best job in the World’ competition. The agency Hill Balfour Synergy had a very small budget yet managed to create enormous worldwide coverage.
The real cleverness of it, beyond the initial concept seems to lie in the second stage where candidates were asked to submit a promotional video to a voting site and carry out their own publicity. The leading competitors in each country were given some PR advice over the phone it seems and encouraged to ring up radio and tv stations to campaign for votes.
