Tag: online reputation
Google’s new social search tool went live yesterday, enabling participants to see results from agreed social networks they belong to. The timing is interesting, shortly after Google had agreed a deal with Twitter to incorporate tweets in search, here’s a tool to mine them.
Also yesterday, eMarketer’s latest survey once again confirmed word of mouth is the number one purchase driver online, family first, friends second, social networks third.
So theoretically, if we’re looking for a hotel recommendation in say, Dijon and some friends have stayed there and tweeted about it “Having dinner in the garden at the lovely Sofitel, Dijon” – that’s the review we trust, more so than the one from Swedish Bjorn and Benny on Trip Advisor who enjoyed playing the hotel piano (though that might have been quite a sing along). More »
In a post on her blog on Thursday, Susan Moskwa, Google’s Webmaster Trends Analyst recommends proactively publishing “useful, positive information” to gain control of your business (or personal) online reputation.
Moskwa’s comments come in the context of dealing with negative online publicity and in 2009, it’s still the case that most businesses only think of online reputation when something goes wrong. It’s the online equivalent of crisis PR.
Other companies are taking a more considered approach, combining elements of search and editorial planning to ensure that their online reputation matches their brand values. More »
So says Weber Shandwick’s US based chief executive Harris Diamond, speaking this week to PR Week’s Danny Rogers. Diamond sees the Italian suited ad execs and Ivy League management consultants ‘walking away’ from the challenge of driving reputation in the era of dialogue and a more strategic place for PR in the corporate pantheon.
On a more micro level, I was in a restaurant in Reigate this week, eating a cheese omelette with some very successful international marketers, talking about social media. The thing that stands out is not the need for technical advice, though there was a bit of chat about blogging platforms, but the need for good quality, on- message communications through new channels which they simply don’t have time to handle. More »
UK Google search results for online reputation have risen 41% in the last year, according to data from search specialists WhyCommunicate?
Internationally, the US, followed by UK and Germany are the countries running most searches for online reputation with “online reputation management” and “bad reputation” the fastest rising search phrases.
Interest in online pr has grown over the same period by 27% and micro-blogging (Twitter) by 72%.
Interest in online pr is surfacing more frequently in the media too. Recent news stories include the LSE’s findings that companies with good online reputation grow 4-5 times faster and the slightly surreal recommendation from Gartner that company avatars follow a dress code. Centaur launched a dedicated site to the subject – Reputation Online last month. More »
Everyone claims they are doing it, but hardly anyone is measuring the effect on their business – findings from a survey in August 09 on social media use by US based Mzinga and Babson Executive Education.
The survey found that while 86% of their sample said they were using social tools in some way only 16% said they measured ROI.
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In case the PR industry needed any more clues about the future significance of online PR, Centaur Media, not a company known for throwing money around on spurious projects, is launching Reputation Online on September 28th.
The new editor, blogger, commentator and former tech PR Vikki Chowney says “there’s a vital need for a site where reputation practitioners and clients can discuss ideas and approaches” and this is so true. All the surveys show that marketers want to use social media but just don’t have enough information on how to do it. More »
