Tag: online pr
New research from Silverpop suggests adding social media buttons to email marketing campaigns generates 24% more reach than traditional forward-to-a-friend functions with this set to grow exponentionally as users become more familiar with social media.
Those using social media in email may also be using the wrong channels. Silverpop’s research showed that, while links to Facebook, My Space and Twitter were included most often More »
Under mounting criticism for using topical hash tags to boost their tweet circulation, on 24th June 09, Habitat stopped posting. Suddenly, yesterday, tweets started-up again.
An apology was followed by an acknowledgement of past mistakes “This time we want to get it right” and sensibly their tweeter wouldn’t be drawn on information about the mysterious intern who was blamed for the original micro-blogging misdemeanor. More »
Freedman International has appointed Furlong PR to a wide ranging online brief including blogging, social media and SEO.
Freedman, who specialise in global marcoms implementation, is switching from traditional to online PR in a bid to interact more closely with their international audience of marcoms professionals who use Freedman to design and run pan-regional brand campaigns. More »
The Internet Advertising Bureau has just announced findings from its joint survey with B2B magazine of 140 UK B2B marketers.
They show that online marketing is being used predominently for sales and lead generation with email, SEO, PPC and display the most popular activities.
No mention of social media being used though with marketers saying they are ‘looking at it’ but lacking information on how it can be used. The overall picture seems to be that marketers are sticking to what they know online whilst waiting for more evidence on how social media and branding can benefit them. More »
As I write there’s a strange scene unfolding in Debenhams, Oxford St. Several of the staff are glued to smart phones advising customers, also supposedly glued to smartphones, by way of Twitter.
It’s been a while since I was in Debenhams but from what I can remember, the basement men’s department is a labyrinth so on that basis alone, this is a welcome development.
Whether my phone would work in the basement or if they’d be able to help with my typical request ’do you have this shirt in XL’ without being able to see me or the shirt remains uncertain. More »
An emarketer report earlier this year revealed a high level of interest in social media tools with 87% of US marketers saying they intended to use them next year. Why the wait? The reason is perhaps explained by their latest report revealing that 37% don’t know where to start. They could ask their agencies but then 31% of them don’t know either.
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Interesting to read that in these difficult times for motor manufacturers, Toyota has focussed on social media for the launch of the new prius campaign, ‘putting the blog at the heart of the campaign’ according to New Media Age this week. More »
Tomorrow, I’m off to Provence to contemplate my navel, rather than this blog for a week but meanwhile, I leave you with Elizabeth Sosnow’s 7 tips for extracting corporate blogging gold by way of Jay Baer’s excellent blog.
1.Once Upon A Time: Does your company or client have an instructive story from its history to share with others? Are there some “lessons learned” that could benefit your community?
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Hitting The Checkout, a survey from ecommerce solution provide Dotcommerce, assessed 20 of the UK’s leading UK retailers and found that, while most have the basics of ecommerce covered, the majority are failing to embrace added-alue content such as blogs, vidoes, user-generated content or social media links.
Less than half (45%) offered any kind of editorial material beyond basic product descriptions More »
Took a spin around the online pr news world this morning to see who’s writing what and actually there’s not much to find. There’s Katy Howell tweeting about “72% of people go online just to become part of a community”, a blog in ‘Search Engine Land’ about how important user generated content is to organic search and some cool, albeit quite techy stuff on Yoast about a blog analytics plugin from MailChimp.
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