Tag: online pr
UK Google search results for online reputation have risen 41% in the last year, according to data from search specialists WhyCommunicate?
Internationally, the US, followed by UK and Germany are the countries running most searches for online reputation with “online reputation management” and “bad reputation” the fastest rising search phrases.
Interest in online pr has grown over the same period by 27% and micro-blogging (Twitter) by 72%.
Interest in online pr is surfacing more frequently in the media too. Recent news stories include the LSE’s findings that companies with good online reputation grow 4-5 times faster and the slightly surreal recommendation from Gartner that company avatars follow a dress code. Centaur launched a dedicated site to the subject – Reputation Online last month. More »
The US Federal Trade Commission has released new guidelines which will force bloggers to disclose any commercial interest they have in products they promote. In the first update to its endorsement guidelines in 30 years, the FTC’s move is seen as an attempt to bring the blogosphere into line with endorsement codes long followed by broadcast stations, newspapers and magazines.
“We look at it from the perspective of the consumer and the principle being that a consumer has the right to know when they’re being pitched a product,” said Richard Cleland, assistant director of FTC’s advertising practices division. “It doesn’t matter whether it’s an email or Twitter or someone standing on a street corner.” More »
Andy Bond, Chief Executive of Asda outlined his new vision for a “transparent” business yesterday, “run for the consumer by the consumer” including web cams of the farms where Asda’s milk and carrots come from and a team of bloggers recruited to tell shoppers about the business, rather than “a bunch of PR consultants” said Bond.
Bond has labelled his new way of doing business as “democratic consumerism” drawing comparisons with President Obama’s politics, “offering openess, transparency, collaboration and dialogue”. More »
While video didn’t quite kill the radio star, as the Buggles No1 hit predicted 30 years ago, it certainly diluted the influence of stations like Radio 1, fallen from its 20 million listener, late ’70′s peak to around 11 million today.
Google’s introduction of You Tube into video search results a year after it acquired the online phenomenon, could turn out to be the event that triggered a similar decline in text led SEO.
Video SEO will suit some businesses better than others. If you put ’motivational speaking’ into a Google web search today, two videos of Peter Bland and Ruben Gonzalez appear, naturally enough, what better format to promote motiovational speaking. The textual results around them look bland in comparison. More »
I spend a lot of my time on this blog advocating the power of blogging and why organisations should be doing it, little knowing that one of my own stories was about to prove the point, and how!
Around about this time on Friday, I was blogging about the Sarah Brown Twitter coverage in The Guardian and noticed that her blog followers had overtaken Stephen Fry’s so I made that the headline and posted it just before nine.
Within three hours it had been taken up by most major UK portals, The Telegraph, The Guardian, The Sun, The Daily Mail, Metro, BBC, Yahoo, MSN, Sky plus a raft of tech blogs in the UK and as far as the US and India. Radio 5 live also picked it up and I was interviewed on their Saturday morning show (43rd minute on the iplayer time bar). More »
From a standing start in March ’09 the PM’s wife, Sarah Brown has just overtaken the UK s highest profile Twitterer – Stephen Fry, with 773K followers to Fry’s 768K.
In political terms, Sarah Brown’s rise on Twitter could be significant. As Andy Beckett points out in today’s Guardian article ‘Can Sarah Brown rescue Labour?’ (including the odd comment from me) she now has 15 times the membership of the Labour party following her.
Although the content is deliberately not party political, she is effectively pressing voter flesh online, as she did in person at the Glenrothes by-election to great effect.
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In their latest marketing offensive against dwindling sales, Starbucks has announced an iphone application with a barcode feature enabling iphone owning coffee fans to pay with their handset.
It won’t make much impact in the UK just yet as it’s on trial at just 16 stores in Seattle and Silicon Valley, but boy the headlines, 93 stories on UK Google already. This begs the question, should the money for iphone app development really come out of the PR budget?
Such is media interest in iphone applications and Twitter, More »
Everyone claims they are doing it, but hardly anyone is measuring the effect on their business – findings from a survey in August 09 on social media use by US based Mzinga and Babson Executive Education.
The survey found that while 86% of their sample said they were using social tools in some way only 16% said they measured ROI.
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I truly think Scots are taking over the world, they’re everywhere. Gordon Brown, Susan Boyle, my girlfriend, the plumber yesterday and then of course there’s Mashable, the incrediably successful social media guide with 1.5 million twitter followers and 254,000 RSS feeds - made in Scotland, from servers.
Mashable has just posted their top 5 business blogging mistakes and already has 17 comments. So foolishly I’m going head to head with my own. Come on big man, let’s see what you’ve got (cue Victorian boxer type shuffle and arm movements). More »
In case the PR industry needed any more clues about the future significance of online PR, Centaur Media, not a company known for throwing money around on spurious projects, is launching Reputation Online on September 28th.
The new editor, blogger, commentator and former tech PR Vikki Chowney says “there’s a vital need for a site where reputation practitioners and clients can discuss ideas and approaches” and this is so true. All the surveys show that marketers want to use social media but just don’t have enough information on how to do it. More »
