It's the content, stupid
Posted by Ross Furlong, 20/09/09
Earlier this week OLA’s Internet Activity Index revealed content led sites are still king online with a 24% increase in share since 2003 with communications and commerce sites falling behind. -41% & -19% respectively.
And then on Friday, NMA broke the story that the UK’s second biggest advertiser, P&G is introducing a payment by engagement model for publishers whereby they are remunerated by the number of sign-ups to newsletters or video views.
2-0 to those of us looking to promote content and engagement this week then – email marketers, bloggers, social media networkers, Twitterers and status updaters More »
