There’s a whiff of the batcave about some of these social media applications, high tech gizmos we’ve never seen the like of, geo-locational tools like Foursquare where you become the electronic mayor of wherever you want and Twitter streams where you can see what people are saying in a 20 mile radius.
And while Robin cuts a rather sad, yellow figure on his own, with social media Batman by his side, he’s super cool and some brands have cottoned on to this associative effect.
The Pennsylvania Tourist Board for example has just launched a Foursquare tourist trail, with 20 itineraries, 100 tips and badges, not because they think take up will be massive, but because the association instantly turns Pennsylvania cool.
Starbucks has managed to combine the cool halo effect with revenue. Their Foursquare campaign offers free coffee to the mayor of each branch, served with a slight bow. No doubt thousands of caffeine stoked students are plotting mayorial coups all over the US right now.
In the UK, it’s not yet quite so competitive, I became the mayor of the IET this week – venue for the Epublishing Innovation Forum – ha, ha I thought, Kappow!…..but I don’t think anyone has noticed to be honest. More »