In a post on her blog on Thursday, Susan Moskwa, Google’s Webmaster Trends Analyst recommends proactively publishing “useful, positive information” to gain control of your business (or personal) online reputation.
Moskwa’s comments come in the context of dealing with negative online publicity and in 2009, it’s still the case that most businesses only think of online reputation when something goes wrong. It’s the online equivalent of crisis PR.
Other companies are taking a more considered approach, combining elements of search and editorial planning to ensure that their online reputation matches their brand values. More »