Microsoft has knocked Google off its top spot in the 2010 Business Superbrands survey.

Google, ranked first in the two previous surveys, changes places with Microsoft who were in fifth spot last year.

New entries to the top ten include BlackBerry, 42nd  last year and British Airways, back to eighth from its worst position last year – 36th. Rival Virgin Atlantic however, also appears, above BA, in fourth position.

Revealing the fall-out from the financial crisis, the list of the top 10 biggest fallers includes UBS and Morgan Stanley, with the Royal Bank of Scotland falling out of the top 500 altogether.

Proving that a re-brand can have a positive affect Aviva, the re-branded Norwich Union, is the second highest riser in the top 500 climbing from 315th to 144th.

The biggest year-on-year riser is Premier Inn, which has jumped a significant 197 places to 240th. Other fast risers include DHL, BDO the accountancy firm, and trade media title, Management Today.

Brands are ranked by a panel of judges and 1700 business people for quality, reliability and distinction.