Posts Tagged ‘Blogs’
50 percent of B2B marketers don’t blog or tweet
B2B marketers are equally split in their take up of blogs and social media and are bottom line focussed, a US survey has found.
50% of B2B marketers in the Genius.com/BtoB magazine survey said they don’t blog, 49% don’t use Twitter, 43% don’t use Facebook and 25% don’t use LinkedIn.
Many are also not using Adwords or SEO tools.
The key success measurement for B2B marketers is revenue, with 61% focussed on revenue generation, followed by sales agreements (40%) and qualified leads (39%).
Over five times more marketers cite revenue generation as a key metric than they do website traffic or impressions (12%) or click-through rates (12%).
Posted by David Greaves , 05/05/10,
Blogs attract 80 percent new business contacts
80% of visitors to company blogs are coming for the first time, a survey from Compendium has revealed.
The findings suggest that a company blog is more important as a new business tool than was previously thought.
First time visitors come from two major sources, referring sites and search engines, confirming that good quality content that is keyword optimised, will pull traffic to company sales funnels.
Research amongst Furlong PR customers suggests that 75% of blog traffic comes from social networking sites and 25% from SEO.
Compendium’s survey also looked at use of Twitter. Approximately 43 percent of companies surveyed had established a Twitter account.
Twitter usage was highest among B-to-B companies with 87 percent maintaining an account.
Conservative party campaign site mirrors Obama’s
The new Conservative party campaigning website, launched on Friday looked like a dud when I first arrived on its blue blog page (the one my Google search landed on). Its main purpose seems to be to tutor Tory campaigners via a You Tube video on how to conduct a telemarketing campaign from home.
So here you have the odd scencario of one of the newest and most popular marketing channels – video, being used to organise undoubtedly the least popular and most old school marketing channels - cold calling.
This only added to my growing suspicion that political parties think online marketing is a type of intranet for posting information and instructions to the party machine rather than an engagement tool for reaching voters. Read the rest of this entry »
