Tag: blogging
I truly think Scots are taking over the world, they’re everywhere. Gordon Brown, Susan Boyle, my girlfriend, the plumber yesterday and then of course there’s Mashable, the incrediably successful social media guide with 1.5 million twitter followers and 254,000 RSS feeds - made in Scotland, from servers.
Mashable has just posted their top 5 business blogging mistakes and already has 17 comments. So foolishly I’m going head to head with my own. Come on big man, let’s see what you’ve got (cue Victorian boxer type shuffle and arm movements). More »
Earlier this week OLA’s Internet Activity Index revealed content led sites are still king online with a 24% increase in share since 2003 with communications and commerce sites falling behind. -41% & -19% respectively.
And then on Friday, NMA broke the story that the UK’s second biggest advertiser, P&G is introducing a payment by engagement model for publishers whereby they are remunerated by the number of sign-ups to newsletters or video views.
2-0 to those of us looking to promote content and engagement this week then – email marketers, bloggers, social media networkers, Twitterers and status updaters More »
Freedman International has appointed Furlong PR to a wide ranging online brief including blogging, social media and SEO.
Freedman, who specialise in global marcoms implementation, is switching from traditional to online PR in a bid to interact more closely with their international audience of marcoms professionals who use Freedman to design and run pan-regional brand campaigns. More »
Interesting to read that in these difficult times for motor manufacturers, Toyota has focussed on social media for the launch of the new prius campaign, ‘putting the blog at the heart of the campaign’ according to New Media Age this week. More »
Tomorrow, I’m off to Provence to contemplate my navel, rather than this blog for a week but meanwhile, I leave you with Elizabeth Sosnow’s 7 tips for extracting corporate blogging gold by way of Jay Baer’s excellent blog.
1.Once Upon A Time: Does your company or client have an instructive story from its history to share with others? Are there some “lessons learned” that could benefit your community?
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Hitting The Checkout, a survey from ecommerce solution provide Dotcommerce, assessed 20 of the UK’s leading UK retailers and found that, while most have the basics of ecommerce covered, the majority are failing to embrace added-alue content such as blogs, vidoes, user-generated content or social media links.
Less than half (45%) offered any kind of editorial material beyond basic product descriptions More »
Took a spin around the online pr news world this morning to see who’s writing what and actually there’s not much to find. There’s Katy Howell tweeting about “72% of people go online just to become part of a community”, a blog in ‘Search Engine Land’ about how important user generated content is to organic search and some cool, albeit quite techy stuff on Yoast about a blog analytics plugin from MailChimp.
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