Asda choose blogging over PR

Andy Bond, Chief Executive of Asda outlined his new vision for a “transparent” business yesterday, “run for the consumer by the consumer” including web cams of the farms where Asda’s milk and carrots come from and a team of bloggers recruited to tell shoppers about the business, rather than “a bunch of PR consultants” said Bond.

Bond has labelled his new way of doing business as “democratic consumerism” drawing comparisons with President Obama’s politics, “offering openess, transparency, collaboration and dialogue”. More »