Spice Girls creator says content is king online

Speaking at the Government’s digital creative industry conference C&binet (surely they meant C@binet)  late yesterday, Simon Fuller, Spice Girls’ creator said that content providers were the key to future success online.

Fuller describes digital media as a “war zone” where creative ideas will dominate. He referred to his own operation, 19 Entertainment, as a “bespoke aggregator”. “The next big idea could come from some kid in India. That’s the way it should be – I’m excited,” he said, quoted in The Guardian.

Fuller said that while he believed certain companies – such as Google and Microsoft – have a “big head start” in online there is still room for many players in the emerging digital media market.

“It is a unique time, a troubling time but special because I don’t think anyone has all the answers. No one has really figured out how this can work positively for everyone” he added.

Meanwhile, Fuller’s former protege Mel B is creating some compelling content herself on ITV’s ‘7 days on the breadline‘ where she and 3 other celebrities spend a week helping families on a Leeds Council Estate. While Austin Healey, Trinny Woodhall and Keith Allen are building solid social conscience credentials, Mel B’s disappearances to the gym and use of camera crew money to supplement the weekly budget are not playing quite so well.