Specsavers viral karate chopped by ninja cat in a box

When Mark Lawrenson criticised the referee in the world cup final last night, using  the line “should’ve gone to Specsavers” the optician’s marketing people must have whooped as loud as the crowd in Madrid.

While their catch phrase has clearly now surpassed mere advertising and entered the common lexicon, their viral video is still no match for a cat in a box, who’s clocked up to 1.3 million views.

Their Lynx Effect spoof advertisement, which has 850K views to date, was no doubt fuelled by the TV advertising campaign. The new viral released today, a spoof of the ’80s hit TV show Das Boot, will only run online and is an attempt by Specsavers to take ownership of their ‘viral space’, according to a report in The Drum.

Personally I prefer the cat. Here’s both, What do you think?