The dramatic rise in new media use by marketers has been captured by Junta 42 in new research that shows social media use up 500 percent since 2008, with blog and video use more than doubling.

Over the same period, use of email newsletters has declined slightly, along with that of whitepapers and cases studies.

The survey of 259 marketers also found that marketers expect to allocate a third of their budgets to creating content in 2010, up from 11% in 2009 and small businesses spend twice as much on content as large ones do.