Social media case study: Vero Moda

Company Profile

Vero Moda is an international fashion brand with outlets across Europe, Scandinavia, China and the Middle East. The brand is targeted at young women, selling quality clothing reflecting the latest trends at an affordable price.

The Challenge

Vero Moda face fierce competition for the attention of young consumers in the Middle East region. The company wanted to develop a regional online strategy to help interact with their customers and build a following using social media.

The Solution

Working with Jordan based online marketing company, The Online Project, the company launched a basic Facebook Page, to build a community around their brand, and enabling the company to connect to consumers and help them to find out more about their products and clothes lines.

This was followed approximately 8-9 months later with the idea of creating a user generated catalogue. The Online Project identified 25 of the most passionate Vero Moda customers, then created a regional Facebook fan page. The fans were asked to come in for a few days to learn a bit more about Vero Moda and live for a while at the offices. They were then invited to the Vero Moda stores, Each fan would come and pick her favorite outfit and style a model for a photo shoot. The pictures were then uploaded up to the Facebook fanpage and each one of the 25 fans were given a link to the pictures they chose and asked to share the link with friends and family.

The Results

There was an immediate increase in fans on the page, with 20,000-30,000 fans signing up in within 2 weeks.

The day after the offline event, there was a 27% increase in Vero Moda sales.

A week later saw a 40% increase in sales.

Source: TNW Middle East