Social media case study: Aladdin Chocolate Box

Swedish Christmas classic, the Aladdin chocolate box is given a brand refresh in this innovative social media creative by agency Prime. One chocolate has to go… The campaign saw a massive re-engagement with the brand with more than 400k people voting to defend their favourite chocolate (about 5% of the Swedish population)

Result: a 26% jump in sales on the previous Christmas sales period.

 

Save Christmas: 4ca5f27d104ff8.74949785 from BeesAwards on Vimeo.