Comments on: Social media budget allocation will be 20 percent in five years http://www.furlongpr.com/social-media-budget-allocation-will-be-20-percent-in-five-years/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-budget-allocation-will-be-20-percent-in-five-years Furlong PR is a London PR Agency specialising in social media, blogs, SEO & media relations Wed, 09 Nov 2011 19:41:47 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Miles Bennett http://www.furlongpr.com/social-media-budget-allocation-will-be-20-percent-in-five-years/#comment-1770 Miles Bennett Tue, 02 Mar 2010 13:53:04 +0000 http://www.furlongpr.com/?p=2781#comment-1770 Does this address the increase capital expenditure required in training staff - this is not just a one off costs, with the increasing focus on social media there is going to be a new variety of tools and the cycle of innovation to product to 'must have' tool is getting shorter and shorter - look at the massive interest in twitter last year. Another aspect is the increased use in analytics talent. For all social media efforts, effective tagging, reporting and analysis will be required. So are you talking just about the increase in available funds for social media campaigns without looking at the halo costs involved? Miles Does this address the increase capital expenditure required in training staff – this is not just a one off costs, with the increasing focus on social media there is going to be a new variety of tools and the cycle of innovation to product to ‘must have’ tool is getting shorter and shorter – look at the massive interest in twitter last year.

Another aspect is the increased use in analytics talent. For all social media efforts, effective tagging, reporting and analysis will be required.

So are you talking just about the increase in available funds for social media campaigns without looking at the halo costs involved?

Miles

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