I spend a lot of my time on this blog advocating the power of blogging and why organisations should be doing it, little knowing that one of my own stories was about to prove the point, and how!

Around about this time on Friday, I was blogging about the Sarah Brown Twitter coverage in The Guardian and noticed that her blog followers had overtaken Stephen Fry’s so I made that the headline and posted it just before nine.

Within three hours it had been taken up by most major UK portals, The Telegraph, The Guardian, The Sun, The Daily Mail, Metro, BBC, Yahoo, MSN, Sky plus a raft of tech blogs in the UK and as far as the US and India. Radio 5  live also picked it up and I was interviewed on their Saturday morning show (43rd minute on the iplayer time bar).

So, if anyone is still wondering what sort of publicity benefits blogging and social media might have for their organisation, feel free to contact me, I now have several million reasons to bend your ear with.

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