Sarah Brown begins Twitter campaign to elect Labour

Sarah Brown, who remains the UK’s most powerful political Twitter voice with 1.1 million followers, posted a video on YouTube yesterday to explain how she will use her Twitter account now the election has been called.

While she says “I’m not really going to change anything” continuing to report on her day as usual, she also says “of course I’m going to be out there campaigning to re elect a Labour government.”

The message seem to be that while there will be no overt political messages contained in her daily tweets, she will still be looking for ways to bolster the PM’s campaign, perhaps explaining the appearance of several photos of Gordon kicking off his campaign via Twitpic yesterday.

It may be that the prime minister’s wife may bring her Twitter power to bear in pictures rather than words in the run up to the election, using a sort of Twitter enhanced photojournalism approach to electioneering.

The one above titled “only quiet moment of the day as Gordon gathers his thoughts before addressing No10 staff” is one of five posted yesterday showing Gordon Brown at various stages of the day he kicked off his election campaign, all as you would expect, sympathetic and designed no doubt to show a more human side of the PM that doesn’t come across in individual interviews.