Ready your business blog for link-building success

Link-building, a powerful means of ranking higher in search engines, should be an integral part of any business blog strategy.

But it’s not as simple as inviting owners of popular blogs to exchange links. Warner Carter, blogging for Technorati, suggests approaching link exchange similarly to a business deal or interview.

Branding is a critical starting point. This means investing in a unique blog design rather than opting for a free template. Think of it as dressing to impress for a job interview to make yourself stand out from the crowd.

Other blog owners will also scrutinise your blog content to assess your proposition. Carter advises creating at least 15 quality posts before embarking on a link-building campaign. It demonstrates commitment and dedication both as a blogger and a business.

Though it can take time, a solid network makes for a more appealing blog. Promote your blog before launching into link building, inviting comments and threaded conversations to lure target readers.

It’s worth considering that many blog owners will avoid linking with standalone business blogs. A high-ranking main business website demands respect, so it pays to invest in website optimisation as part of a broader digital strategy.

Remember, link building with non-related business is a total waste of time. It pays to seek out companies that will extend your network, boost traffic and ultimately bring in interested customers.