During an average PR week, there’s usually a journalist somewhere moaning online about how PR people pitch to them, typically large attachments that crash in-boxes, irrelevancy or email box bombing.

No doubt you could hear the same number of moans from PR people about journalists, tales of junior account handlers reduced to tears, staggering arrogance, but of course you don’t, because you don’t bite the hand that feeds your client’s stories into the marketplace, you bite your tongue instead.

Having said that, it’s understandable that journalists may occasionally crack under an onslaught of badly researched pitches, inspiring no doubt this funny send-up of a silicon valley start-up PR embargo. I shouldn’t laugh, but I did.