Paranormal Marketing Activity

A low budget, Blair Witch Project style horror movie is attracting massive attention in the US due to its original online marketing strategy.

Made for just $15,000, Paranormal Activity is being promoted by video trailer, social media and a website where viewers can vote for the movie to open in their city, making it, the makers claim “The first ever major film release decided by you”.

The counter on their site was reading just under half a million votes at the time of writing. If it hits 1 million the makers say it  will open nationwide.

The film  has became the number one trending topic on Twitter overnight fuelled by massive coverage in US media.

In the UK there were only 700 requests for the movie at the time of writing (8.17 am) but as the country wakes up, it will be interesting to see how that number climbs in response to the viral fire storm coming our way.