Online video a priority for marketers in 2010

Online video is the top marketing priority in 2010, ahead of email and search, according to a new survey from US based TurnHere.

The top reasons for video include: branding (60%), exposure on sites like YouTube (54.7%), and viral content (48%).

Professionally produced content was overwhelmingly favored over user generated, 83.5% of respondents already using online video in their marketing efforts in one form or another.

90.7% of respondents are likely or highly likely to use online video in their marketing efforts in the next 12 months, the survey found.

Apple has certainly been busy with video, with the latest in its PC vs Mac films ‘Broken Promises’ released yesterday, taking aim at Microsoft’s launch of Windows 7 which was brought forward 24 hours because of the postal strike. I bet their PR agency appreciated that.