Online reputation searches up 41%

UK Google search results for online reputation have risen 41% in the last year, according to data from search specialists WhyCommunicate?

Internationally, the US, followed by UK and Germany are the countries running most searches for online reputation with “online reputation management” and “bad reputation” the fastest rising search phrases.

Interest in online pr has grown over the same period by 27%  and micro-blogging (Twitter) by 72%.

Interest in online pr is surfacing more frequently in the media too. Recent news stories include  the LSE’s findings  that companies with good online reputation grow 4-5 times faster and the slightly surreal recommendation from Gartner that company avatars follow a dress code. Centaur launched a dedicated site to the subject – Reputation Online last month.

Graph from Google: