Old Spice splash social all over – how good is this campaign?

Following the viral success of their YouTube videos starring former Seattle Seahawks wide receiver Isiah Mustafa, retro aftershave brand Old Spice has taken their social media experiment a step further, inviting questions via Twitter that Mustafa then answers on YouTube. One answer to a question from eminent Hollywood blogger Perez Hilton has clocked up 169K views on its own. Inspired.