Managed hosting provider NetBenefit has appointed Furlong PR to implement an online pr and social media strategy, following a three way pitch.

Furlong will also undertake traditional media relations work for NetBenefit in the UK

Kristel Scattergood, Marketing Manager for NetBenefit commented, “We appointed Furlong PR because we were impressed by their ability to combine expertise in online pr and social media, with an ongoing traditional media relations service.”

NetBenefit is the third new client Furlong PR has added to its portfolio in recent weeks, following appointments by FESPA and Freedman International.

Ross Furlong, CEO of Furlong PR commented “Online pr is generating a lot of interest from companies who seem just a little jaded with traditional pr approaches. Online and social media pr strategies are proving an attractive proposition, not least because their success is more measurable”

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Furlong PR, established in 2003 is a virtual online pr and social media specialist with meeting hubs in Covent Garden and Soho, employing a twenty strong, close knit group of technicians, journalists and account managers.

NetBenefit is a leading managed hosting provider whose clients include The National Archives, The New Statesman, Polar, The Hospital Club & Kiddicare.

NetBenefit is part of London listed Group NBT, which has over 280 employees worldwide with offices in London, Copenhagen, New York, Nice, Munich, Zurich, and Oslo.

Other Group NBT companies include NetNames, Easily.co.uk, Speednames, Ascio & Envisional.