Mystery brand ‘The Foundation’ launches social media campaign

Mystery brand ‘The Foundation’ has launched a social media campaign to promote its arrival in Covent Garden, London on February 15th.

The campaign, in association with The London Film School has crowdsourced viral video content from aspiring film makers, asking them to create a movie trailer that promotes the launch of the, as yet unknown entity, in return for a cash prize and a screening in front of movie big wigs.

The competition runs until January 31st and entries can be seen and voted for here. The current leader with 95 likes is this one by Josh Bower:

The social media campaign was devised by Furlong PR in collaboration with Aardvark Media and is being promoted via Facebook & Twitter along with press activity for film and London media.